Brand Development
Much more than a logo
What is a brand? It’s a logo, a consistent identity, a representation of a set of values and a way to attract new customers and retain existing ones. Beyond that, it’s a set of rational and emotional attributes that define how the world perceives your company and products, differentiate them and provide competitive advantage.

At (B2A), we understand branding. We’ve developed and nurtured brands from start-ups to industry leaders and we’re experts at understanding the process, developing the research and refining the brand proposition so that the final identity reflects both the company values and the target market expectations.

The (B2A) Brand Fix© process starts with your budget. We can scale the brand development process to reflect your resources. Not every brand development programme requires focus groups and mood boards. But every brand requires deep business insight, an understanding of the market drivers and great creative thinking.

Events & Exhibitions
A total brand experience
What is a total brand experience? The simple answer is (B2A)’s approach to exhibitions and events where stand design is secondary to the target audience experience.

Our starting point is to attract the potential customer from when they start hearing about the event to after they attend. A fully integrated approach that both raises expectations and then exceeds them.

The set design has to be stunning but just as important are the marketing communications that promote it, the guerrilla marketing activity that hijacks the exhibition, the personnel on the stand, the premia that reinforce your messages and the follow up messaging that build the relationships.

Direct Marketing

The power of the database
Strategic direct marketing starts with a deep understanding of your customers and potential customers and how they will respond to your messages within a direct environment.

We also understand databases, we can input into your CRM to improve your 1-2-1 communications and we can source the right lists to help you grow your business.

Most target audiences think that they do not respond to direct marketing and they need to be engaged in a way that motivates them. Integrated direct marketing recognizes that direct mail, eshots, field promotions, experiential marketing and any other direct marketing activities are part of a bigger brand picture.
 

Only a fully integrated agency can ensure your direct mail and eshots are consistent with your Google Adwords and general advertising, that’s (B2A)!
 

Sales Promotion

• Business Identity
  Business Identity is a strong concept that builds the image of the company. It creates branding value to the company and its products. It includes designing of complete collaterals such as unique Logo, Tagline, Brochure, Website, Presentation, Letterheads, Envelopes, Business cards etc. that will create a special mind space and market space for the company and its products.
  Letterheads, Envelopes & Business cards not only are the basic stationary material but they also are responsible for the image of the company.
   

• Brochures & Folders
  Brochures/Folders help companies to convey the basic information about themselves and their products/services.
   

• Posters & Banners
  Posters & Banners are very useful in creating the right ambience and conveying the message.
   

• Package Designing
  Package Designing includes designing of the outer case, content, inner print material etc. It includes designing for packages for Products, Apparels, Software etc.
   

• Fliers & pamphlets
  Fliers & pamphlets help in mass publicity at gatherings, exhibitions, promotional campaigns etc.

• CD Label Designing
  Designing of CD Label/Jacket/Case involves giving the look and feel keeping in mind the content of the CD.